Whey, a cheese byproduct, becomes a lucrative market for athletes

Demand for whey, a powder derived from whey, is surging with high-protein diets.

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The fact

This market is driven by influencers like ThiboInshape and sports nutrition brands.

Its environmental impact raises questions, particularly due to intensive production methods.

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Auto-synthesis from 1 media source · identified on September 23, 2026