High-protein products cost 40% more than standard equivalents
Foods labeled 'High Protein' are on average 40% more expensive than their standard counterparts.
Published 7sem1 source
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The fact
Despite the higher cost, consumers continue to buy these products in large quantities.
Experts question the actual nutritional benefits of these products.
Click the link to read an article on the topic:
Why it matters
Cette tendance révèle les stratégies marketing des industriels de l'agroalimentaire et les comportements des consommateurs, prêts à payer plus pour des produits perçus comme sains.