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Loire: A winemaker recruits harvesters exclusively via Instagram

Simon Gastrein, a winemaker in Bessey, uses Instagram to recruit his harvesters.

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He targets a community passionate about wine and oenology, avoiding traditional channels.

This innovative method attracts committed profiles and facilitates the transmission of know-how.

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Auto-synthesis from 1 media source · identified on September 14, 2026
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