Austria fines postal service for selling personal data
Austria's postal service has been fined millions of euros after a seven-year procedure for selling personal data of 2.2 million customers for political targeting purposes.
Published 6sem2 sources✓ ConfirmedNotableupdated 5sem
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The fact
The company had estimated the political orientation of these citizens and commercialized this information without prior consent.
This decision strengthens the enforcement of data protection rules in Europe and penalizes the abusive monetization of customer metadata.
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Why it matters
Cette affaire illustre un risque majeur lié à la commercialisation de données personnelles et renforce la jurisprudence européenne en matière de protection des données.