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Young Indonesians turn to matcha to escape anxiety

Facing an uncertain future, young Indonesians consume 'luxury' products like matcha.

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The fact

This trend reflects a search for comfort amid economic hardship.

The newspaper 'Kompas' analyzes this phenomenon as a response to social pressure.

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Why it matters

Cette tendance révèle les stratégies d'adaptation des jeunes générations face aux défis économiques et sociaux en Indonésie.

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Auto-synthesis from 1 media source · identified on August 3, 2026
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