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Xpeng criticized for imitating BYD in its automotive strategy Chinese automaker Xpeng is criticized for mimicking BYD 's strategy.
Published 7sem · 1 source Notable · updated 1sem
The fact Its Munich event was seen as sending the wrong message, despite the vehicle's quality.
This approach may harm its brand and market differentiation.
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Why it matters La stratégie de Xpeng, perçue comme une imitation de BYD, soulève des questions sur sa capacité à innover et à se positionner comme un acteur distinct sur le marché automobile chinois et international.
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