Women's World Cup surpasses baseball in popularity in the U.S.
The 2026 Women's World Cup records peak viewership, with 12 million per match.
Published 19sem2 sources✓ ConfirmedNotableupdated 19sem
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40 %
Sponsors are investing heavily, with a 40% rise in advertising deals
The fact
It now surpasses baseball, a traditional U.S. sport, in youth audience.
Sponsors are investing heavily, with a 40% rise in advertising deals.
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