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Volkswagen launches hybrids at twice the price of competitors

Volkswagen opens orders for its hybrid Golf and T-Roc models, catching up on the segment.

Published 7sem1 sourceNotableupdated 1sem
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The fact

The hybrid T-Roc is priced twice as high as the MG ZS Hybrid+.

This pricing strategy could slow the adoption of hybrid vehicles in Europe.

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Why it matters

Ce lancement met en lumière les défis des constructeurs européens face à la concurrence asiatique, avec un impact potentiel sur la transition énergétique du secteur automobile.

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