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Virtual advertising in stadiums authorized experimentally in France

France will test virtual advertising during sports competitions.

Published 6sem1 sourceNotable
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The fact

Already used in England, Germany, and Italy, this technology was previously banned.

The experiment aims to modernize revenue streams for clubs and broadcasters.

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Why it matters

Cette autorisation pourrait transformer le modèle économique du sport français en alignant les revenus sur ceux des pays voisins. Elle soulève aussi des questions sur l'impact visuel et éthique pour les spectateurs.

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