Nissan relaunches product strategy to turn around business

Japanese automaker Nissan is banking on a major product offensive to overcome years of crisis and regain competitiveness.

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The fact

The group is strengthening its commercial presence plan and innovation in the face of competition from Chinese carmakers and the electric transition.

This strategy aims to restore its market share and profitability, critical issues for the group.

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Auto-synthesis from 1 media source · identified on April 16, 2026