Michelin launches a craftsmanship map to promote regional heritage

The new Michelin map lists over 600 businesses open to the public in France.

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The fact

It offers a tourist route to discover craftsmanship and local artisans.

This project aims to highlight intangible heritage and support small businesses.

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Cette initiative de Michelin met en lumière l'artisanat français et son rôle dans l'économie locale et le tourisme.

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Auto-synthesis from 1 media source · identified on August 3, 2026