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Lego releases a limited-edition Donkey Kong arcade machine Lego releases a set inspired by the legendary Donkey Kong arcade machine, targeting nostalgic fans.
Published 7sem · 1 source · updated 1sem
The fact This product is part of the brand's marketing strategy, leveraging geek culture collaborations.
It follows the Lego Smart Play range, focused on connected bricks.
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Why it matters Ce produit illustre la tendance des marques à capitaliser sur la nostalgie pour séduire les consommateurs adultes. Il renforce également le positionnement de Lego comme acteur majeur du divertissement geek et familial.
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