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Larrivet Haut-Brion launches 'Pulse' wine targeting Gen Z

Château Larrivet Haut-Brion launches new 'Pulse' cuvée to attract young consumers.

Published 17sem1 source

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Initiative reflects Bordeaux wineries' need to rejuvenate customer base.

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France Bordeaux Pessac-Léognan Château Larrivet Haut-Brion #Bordeaux #génération Z #innovation #marketing #vin

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Apr 30Larrivet Haut-Brion targets Gen Z with new Pulse cuvée

May 1Larrivet Haut-Brion launches 'Pulse' wine targeting Gen Zthis article

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Auto-synthesis from 1 media source · identified on May 1, 2026

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