Larrivet Haut-Brion launches 'Pulse' wine targeting Gen Z

Château Larrivet Haut-Brion launches new 'Pulse' cuvée to attract young consumers.

Published 10sem1 sourceupdated 10sem

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Initiative reflects Bordeaux wineries' need to rejuvenate customer base.

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Apr 30Larrivet Haut-Brion launches 'Pulse' wine targeting Gen Zthis article

Auto-synthesis from 1 media source · identified on April 30, 2026