Junk food, alcohol and gambling ads dominated World Cup broadcasts

A study found that nearly a quarter of live broadcast time during the World Cup was filled with ads for junk food, alcohol, and gambling.

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The fact

Viewers were exposed to an ad every seven seconds on average during matches.

These findings reignite the debate on regulating advertising during major sporting events.

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Auto-synthesis from 1 media source · identified on September 22, 2026