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Icelandic skyr yogurt conquers French supermarket shelves

Nearly half of French consumers now use skyr, the once-niche Icelandic yogurt, which is gradually establishing itself in national supermarkets and cooperatives.

Published 20sem1 sourceupdated 2sem
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The fact

This protein-rich dairy product benefits from growing demand linked to health and wellness trends among European consumers.

The mass distribution of skyr illustrates the ability of specialized European product imports to transform eating habits in the French market.

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