Grasse jasmine, a hand-harvested crop sold at a premium to perfumers

Every morning at dawn, 150,000 jasmine flowers are hand-picked in the Grasse region.

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The fact

This meticulous harvest, sold to major French perfumers, requires up to 700 kilograms of flowers to produce one kilogram of absolute.

Grasse jasmine remains a rare and expensive ingredient in the luxury industry.

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