Food product priced at 100 euros per liter wins award for misleading advertising

Foodwatch awards its 'Golden Windbag' prize to a vitamin-enriched fruit juice.

Published 8sem2 sources✓ Confirmedupdated 8sem

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The fact

The Lavita product, sold at 100 euros per liter, is deemed misleading for consumers.

This award highlights marketing excesses in the food supplement sector.

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Auto-synthesis from 2 media sources · identified on July 14, 2026