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Ex-Audemars Piguet CEO launches watch brand with champions | Factae

Ex-Audemars Piguet CEO launches watch brand with champions

François-Henri Bennahmias announces the launch of his new watchmaking company.

Published 3sem·1 source

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≈ 16sSpeed

The fact

The talent scout, former CEO of Audemars Piguet, targets the luxury segment.

He bets on partnerships with athletes to promote his watches.

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Suisse François-Henri Bennahmias Audemars Piguet #horlogerie #Suisse #Audemars Piguet #luxe

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Auto-synthesis from 1 media source · identified on July 1, 2026

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