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China's Mixue becomes Asia's cheap bubble tea giant with rapid expansion

Mixue, originating from Henan province, has become the world's leading bubble tea brand with aggressive expansion and ultra-competitive pricing.

Published 14sem1 sourceImportant
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The fact

The chain has opened 38,000 stores in just a few years, driven by surging demand across Southeast and East Asia.

This explosive growth makes Mixue a disruptive model in Asia's fast-food sector.

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Auto-synthesis from 1 media source · identified on May 18, 2026
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