Chef Peper: how the French army recruits through social media

Chef Peper, a soldier and influencer, uses social media to attract young people to the French Army.

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The fact

Over fifteen military influencers are active on TikTok, Instagram, and YouTube.

Their content, blending daily life and recruitment promotion, has already convinced new recruits.

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Auto-synthesis from 1 media source · identified on July 14, 2026