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Anta, China's sports giant, acquires foreign competitors

Anta has built an empire by acquiring brands like Fila, Wilson, and Salomon.

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The fact

Once limited to low-cost shoes, the Chinese group is diversifying its activities.

This strategy aims to conquer the global sports market.

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Why it matters

Cette expansion aggressive d'Anta reflète la montée en puissance des entreprises chinoises sur la scène internationale et leur capacité à rivaliser avec les géants occidentaux du sport.

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