Adidas set to outfit French Olympic team for 2028 Games

Adidas is in advanced negotiations to become the official outfitter of the French national teams starting in 2028.

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The fact

If signed, this deal would end Nike’s dominance over the French teams’ apparel.

The discussions focus on a partnership covering the Olympic Games and major competitions.

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Auto-synthesis from 1 media source · identified on September 25, 2026