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2026 World Cup: Lyon-based jeweler designs winners' ring

FIFA selected Unknow Brand, a Lyon-based jeweler, to design the winners' ring for the 2026 World Cup.

Published 7sem2 sourcesConfirmedNotableupdated 18h
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The company, linked to basketball player Vincent Poirier, introduces this unprecedented trophy.

The ring will be awarded to the champions after the July 19 final in New Jersey.

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Auto-synthesis from 2 media sources · identified on July 18, 2026
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