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2026 World Cup: 'Cooling break' divides but proves lucrative

FIFA introduced 'cooling breaks' during the 2026 World Cup matches.

Published 6sem2 sourcesConfirmedMajorupdated 3sem
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These three-minute stops, criticized by some, generate additional ad revenue.

They aim to protect players from extreme temperatures.

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Auto-synthesis from 2 media sources · identified on June 25, 2026
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