Zalando shifts strategy to compete with Shein and Vinted via brand partnerships

Zalando, a German fashion platform, seeks to move beyond its role as a simple online storefront.

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The fact

Facing competition from Shein and Vinted, it is strengthening partnerships with over 7,000 brands.

The goal is to become a key player in European distribution.

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Auto-synthesis from 1 media source · identified on September 27, 2026