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Xbox Game Pass 'has become too expensive,' says Microsoft's new gaming chief

Asha Sharma, Microsoft's new gaming chief, acknowledges that Xbox Game Pass pricing has become too high.

Published 22sem22 sourcesConfirmedNotable
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The company is exploring adjustments to its commercial strategy for the popular subscription service.

This statement comes as Microsoft seeks to balance profitability and competitiveness in the online gaming market.

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Apr 14Xbox Game Pass 'has become too expensive,' says Microsoft's new gaming chiefthis article
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Auto-synthesis from 22 media sources · identified on April 14, 2026
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