World Cup 2026: cool-down breaks become new advertising goldmine

FIFA introduces systematic cool-down breaks during the 2026 World Cup to protect players.

Published 6sem1 source

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The fact

These breaks become a lucrative advertising space for sponsors and brands.

Organizers bet on this innovation to enhance the experience for spectators and athletes.

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Auto-synthesis from 1 media source · identified on June 24, 2026