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UFC-Que Choisir rebrands and launches free digital platform

The consumer protection organization rebrands to Que Choisir Ensemble to mark its 75th anniversary and modernize its image.

Published 22sem2 sourcesConfirmedupdated 22sem
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This transformation includes launching a free digital platform offering consumer advisory services.

The strategic change reflects evolving consumer expectations toward digital and participatory services.

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Auto-synthesis from 2 media sources · identified on April 20, 2026
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