Ubisoft launches 500,000-dollar Caribbean treasure hunt to boost engagement

French video game publisher Ubisoft has launched a treasure hunt with a 500,000-dollar prize pool buried in the Caribbean to revitalize community engagement.

Published 13sem1 source

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The fact

This original marketing operation aims to reinvigorate interest in its franchises and generate buzz on social media.

The initiative represents a creative approach to retain players in an ever-evolving gaming sector.

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Le Figaro

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Caraïbes Ubisoft #Ubisoft #jeux vidéo #marketing #chasse au trésor #engagement communautaire

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Auto-synthesis from 1 media source · identified on May 13, 2026

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