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The On brand attracts Kylian Mbappé and competes with Nike in the sportswear market

The Swiss brand On signs a deal with Kylian Mbappé, leaving Nike.

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This partnership highlights the brand's rapid rise in the sportswear market.

On focuses on high-end products to stand out from its competitors.

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Auto-synthesis from 1 media source · identified on September 25, 2026
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