The AI necklace Friend ceases operations in Europe

The startup behind the Friend necklace announces the cessation of its activities in the European market.

Published 2j1 sourceupdated 2j

≈ 18sSpeed

The fact

Launched as an AI accessory, the product failed to gain traction.

Existing users will be supported until the final shutdown.

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Auto-synthesis from 1 media source · identified on August 20, 2026