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The 60-cent baguette like in 1996: the marketing gamble of Kayser bakeries

Kayser bakeries are offering a baguette at 60 cents, a price unchanged since 1996.

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This marketing campaign aims to attract customers amid persistent inflation.

Other chains may follow suit to boost consumption.

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France Kayser #baguette #prix #boulangerie #marketing #inflation #Kayser

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Auto-synthesis from 1 media source · identified on September 13, 2026

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