Thailand turns to influencers to clear durian surplus via livestreaming

Thailand deploys livestreaming influencers to sell premium durians cheaply amid surplus crisis.

Published 10sem1 sourceupdated 10sem

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The fact

Overproduction of spiky fruit threatens regional harvests and farm incomes.

Viral social media marketing becomes economic strategy to clear stockpiles.

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Auto-synthesis from 1 media source · identified on April 29, 2026