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Swiss Council of States seeks to protect the Swiss cross from foreign products

The Council of States rejects the relaxation granted to the On brand for shoes.

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It demands the Swiss cross be reserved for Swiss-made products.

The Federal Council is tasked with reversing this decision.

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Suisse Conseil des États Conseil fédéral #Suisse #croix suisse #marque #protection #Conseil des États

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Auto-synthesis from 1 media source · identified on September 24, 2026

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