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Starbucks raided in South Korea after controversial ad South Korean authorities raided Starbucks ' premises.
Published 6sem · 2 sources ✓ Confirmed Notable · updated 3sem
The fact The brand is targeted for an ad referencing the 1980 Gwangju uprising crackdown.
This case reignites debate on historical sensitivity in corporate communication.
🔗 2 sources — click a link to read an article on the topic:
Why it matters Cette perquisition pourrait entraîner des amendes pour Starbucks et une remise en question de ses pratiques marketing en Asie, où la sensibilité aux questions sociales est forte.
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