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Starbucks in South Korea: PR campaign turns into scandal

A PR campaign by Starbucks South Korea offended local democracy.

Published 16h1 sourceNotable
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The fact

The Shinsegae group, which holds the license, is under investigation.

A raid was conducted at its offices following protests.

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Why it matters

Ce scandale pourrait inciter les multinationales à revoir leurs stratégies de communication locale pour éviter des crises similaires.

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Auto-synthesis from 1 media source · identified on August 5, 2026
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