'Skimpflation' hits supermarket fish shelves in the UK

The Which? association denounces the sale of jack mackerel, less nutritious, as an alternative to traditional mackerel.

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The fact

This 'skimpflation' phenomenon reflects a drop in quality to keep prices low.

British consumers are urged to check labels to avoid substitutions.

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Auto-synthesis from 1 media source · identified on September 12, 2026