Roger Sicard, founder of Vendée brioche bakeries, dies at 81

Roger Sicard, co-founder of the Sicard brioche bakeries in Vendée, passed away on Sunday, August 16, in Saint-Jean-de-Hermine.

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The fact

Alongside his wife Monique, he helped popularize Vendée brioche across France.

The entrepreneur leaves behind a major culinary and economic legacy for the region.

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