Ricard launches summer aperitif campaign as warm weather approaches

Ricard activates its commercial strategy for the summer season with a dedicated aperitif promotion.

Published 20sem1 source

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The fact

The anise-flavored alcohol brand capitalizes on warm weather arrival to boost sales among French consumers.

This campaign fits the traditional seasonal dynamics of the European spirits sector.

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Auto-synthesis from 1 media source · identified on April 17, 2026