Publicis acquires American platform Liveramp for $2.2 billion

French group Publicis acquires Liveramp, a US-based customer data management platform, for $2.2 billion.

Published 9sem1 sourceNotableupdated 4j

≈ 19sSpeed

The fact

This acquisition strengthens Publicis's position in marketing technology and data collection sectors.

The deal consolidates the French group's external growth strategy in the American digital ecosystem.

Click the link to read an article on the topic:

Explore this topic

Auto-synthesis from 1 media source · identified on May 17, 2026