economie30 %These products, 20-30% cheaper, already account for 40% of supermarket sales

Private labels: Retailers ramp up push against national brands

Major retailers like Carrefour and Leclerc are betting on their private labels to address the cost-of-living crisis.

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These products, 20-30% cheaper, already account for 40% of supermarket sales

The fact

These products, 20-30% cheaper, already account for 40% of supermarket sales.

The trend is accelerating, at the expense of national brands deemed too expensive.

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Auto-synthesis from 1 media source · identified on July 7, 2026