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Pernod Ricard and Brown-Forman call off planned merger

Spirits giants Pernod Ricard and Brown-Forman scrapped their planned merger in April 2026.

Published 15sem1 sourceNotableupdated 3j
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The fact

The cancellation comes after months of negotiations and marks a strategic setback for the French and US groups.

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Observed impact

Maintien des deux groupes comme entités séparées malgré les synergies envisagées

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Auto-synthesis from 1 media source · identified on April 30, 2026
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