The fact
According to Pernod Ricard, market conditions were unfavorable for the deal.
The abandonment ends negotiations aimed at creating a global luxury alcohol powerhouse.
3 sources — click a link to read an article on the topic:
Observed impact
Fin des négociations de fusion M&A majeure
Stabilité structurelle des deux groupes préservée
Story timeline
Apr 29Pernod Ricard and Brown-Forman abandon planned mergerthis article