Olivier Rousteing appointed artistic director of Paco Rabanne
Olivier Rousteing takes over as artistic director of Paco Rabanne after 15 years at Balmain.
Published 8sem·4 sources✓ ConfirmedNotable·updated 8sem
The fact
The French designer, known for his bold style, succeeds a line of iconic creators.
His first show for the Spanish brand is expected at Paris Fashion Week.
🔗4 sources — click a link to read an article on the topic:
Why it matters
Cette nomination illustre la stratégie des maisons de luxe pour attirer une audience jeune et digitale, tout en misant sur des créateurs médiatisés.
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