Mocktails win over young Italians for alcohol-free aperitifs

The *sober curiosity* movement is gaining ground in Italy with colorful alcohol-free alternatives.

Published 6sem1 source

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The fact

Bartender Mascellaro explains that mocktails meet a growing demand for freshness and creativity.

This trend reflects changing consumption habits among young people.

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Auto-synthesis from 1 media source · identified on July 16, 2026