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Mike Ashley launches hostile takeover bid for Hugo Boss at 2 billion euros

British tycoon Mike Ashley offers 2 billion euros to acquire Hugo Boss.

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The fact

The German brand's management rejects the bid as too low.

Shareholders have until August 13 to decide.

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Why it matters

Si l'OPA aboutit, Hugo Boss pourrait perdre son indépendance, avec des conséquences sur ses stratégies de marque et ses emplois. Les actionnaires doivent évaluer si l'offre reflète la valeur réelle de l'entreprise.

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