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Meta tests premium model for WhatsApp amid profitability challenges

Meta rolls out WhatsApp Plus, a paid version of its instant messaging service used by 3 billion people, to diversify revenue streams.

Published 19sem1 sourceNotable
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The fact

Facing growing dependence on digital advertising, the American tech giant explores a subscription model to generate direct user revenue.

This strategy reflects transformations in the technology sector and the search for more resilient business models.

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Auto-synthesis from 1 media source · identified on April 22, 2026
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