McDonald's, Lego and Deliveroo ride limited edition trend wave

Major brands like McDonald's, Lego and Deliveroo launch limited edition products and special offers to capitalize on consumer enthusiasm.

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The fact

This marketing strategy creates a sense of urgency and scarcity around their commercial offerings.

Companies are betting on collection and exclusivity trends to boost sales.

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Auto-synthesis from 1 media source · identified on June 8, 2026