Mbappé and Haaland embody a new era of football marketing in China during the World Cup

Kylian Mbappé becomes the ambassador in China for the national leader in rehydration drinks.

Published 10sem1 source

≈ 23sSpeed

The fact

The French player and Norwegian Erling Haaland illustrate a strategy combining visual saturation and satire.

Their presence marks a turning point in football-related marketing in the country.

Click the link to read an article on the topic:

Explore this topic

Auto-synthesis from 1 media source · identified on June 23, 2026