Mammut, Swiss outdoor brand, acquired by Chinese investors

Swiss outdoor brand Mammut has been acquired by Chinese investors.

Published 15sem1 sourceNotableupdated 14sem

≈ 18sSpeed

The fact

Its German CEO, Heiko Schäfer, is optimistic about the takeover to expand in the Chinese market.

Management assures that the brand's Swiss identity will be preserved.

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Auto-synthesis from 1 media source · identified on July 31, 2026